Miami, Florida | February 5, 2025 – Nicky Jam, one of the most influential and visionary figures in Latin music, has signed a global agreement with Virgin Music Group, the world’s leading partner to independent artists, labels and entrepreneurs. This partnership marks a pivotal moment in the artist’s career, ensuring the worldwide release of his highly anticipated new music under the Virgin Music Group label. Additionally, the company will oversee the management of its entire catalog on YouTube, as well as selected works from its catalog on digital platforms across various territories.
This agreement represents a significant milestone in Nicky Jam’s career, as he has played a crucial role in reggaeton’s evolution from its roots to its establishment as a global phenomenon. His ability to reinvent himself, his impact on the genre’s globalization, and his influence on new generations of artists have solidified his status as a key figure in Latin music history.
“Nicky has been a true pioneer in Latin music,” said Victor González, President of Virgin Music Group for Latin America and the Iberian Peninsula. “Having him choose Virgin Music Group for this new chapter of his career is incredibly rewarding for me and our entire team.”
Armando Rodríguez, General Manager of Virgin Music Group for the U.S. Latin market, emphasized the significance of the agreement: “Nicky is creating incredible music, and we are excited to work alongside him—not only on his upcoming releases but also in developing a strategic approach for his entire catalog.”
The first releases under this new agreement are scheduled for the coming months and promise to reinforce Nicky Jam’s enduring relevance and leadership in the global music scene.
Nicky Jam’s Accolades and Impact
Throughout his career, Nicky Jam has received numerous prestigious awards, including:
• Billboard Latin Music Awards: Winner in categories such as Hot Latin Song of the Year, Latin Rhythm Song Artist of the Year, Solo, and Latin Rhythm Song of the Year for his hit El Perdón.
• Latin Grammy Awards: Winner of Best Urban Performance for El Perdón.
• Premio Lo Nuestro: Recognized as Urban Artist of the Year and Collaboration of the Year for El Perdón.
With over 10 billion views on YouTube and more than 5 billion streams across digital platforms, Nicky Jam remains one of the most-streamed Latin artists worldwide.
“This agreement with Virgin Music Group marks a new chapter in my artistic journey. I’m excited for what’s ahead and grateful for the opportunity to share my music with audiences across the world. I have always believed in the importance of evolution and adaptation, and I am confident that, together with Virgin Music Group, we will achieve incredible things,” said Nicky Jam.
With this new partnership, Nicky Jam not only reinforces his legacy in urban music but also paves the way for the genre’s continued global evolution.
